If you are wondering, “What is fusion and why I should care?” this is the meeting for you. Learn about the next generation of marketing opportunities by combining the old school still images with the exploding consumer demand for video media. Apple iPhones, iPods and iPads are driving fusion photography up to the next big step in the world of digital photography.

wppi roadshow

Wedding photography has traditionally been the recordiing of unions and celebrations. Although pictures engage viewers to lean in and study the details, it misses what cinematography can offer – sound, music, and motion. Photography and cinematography can independently offer amazing records. However, combining the two makes magic.

Jeff and I will be WPPI’s Sacramento Trip talking about two things:

  1. What is fusion video and why it is important
  2. How to market yourself better using this new form of media (even beyond fusion)

The landscape for business is always changing and ever so exciting! And we are delighted to share with everyone our experience and business tactics using this new medium.

Date: Wednesday, August 25
Hours: 8:00 a.m.–6:00 p.m.
Location: Hilton Sacramento Arden West
2200 Harvard St., Sacramento CA 95815

There are a variety of styles for fusion where some users favor more stills than clips, or vice versa. The following is a recent one I did at Beverly Wilshire.


Looking forward to seeing everybody there!

Yours truly,

Lawrence Chan

P.S. If you’re wondering why you should care about video, read this.