It’s been four months since I’ve launched my psychology of pricing and packaging e-book. The reviews have been very positive.

pricing ebook
I’m extremely thrilled and humbled that so many portrait and wedding photographers were able to benefit from understanding the psychological triggers behind consumer behavior.

Readers of this guide have told me how it has not only given them more confidence, it has literally helped them amplify their business – an increase of thousands of dollars per transaction!

During this release, the following were some of the bigger concerns about pricing and packaging.

  1. hitting a ceiling “feeling stuck”
  2. raising prices will put them out of their target audience
  3. clients always choose the lowest package with no upgrades
  4. everyone asks for a discount

pricing ebook testimonial

pricing ebook testimonial

Download the e-book here for free!

Sample Chapters

pricing ebook testimonial

pricing ebook testimonial

pricing ebook testimonial

Photographer’s Pricing and Packaging eBook

Using a food analogy, this is like a Naked Juice – a pound of fruits and vegetables compressed into a tiny bottle – so don’t skim. Also attached is a sample wedding pricing sheet. For portrait, children, senior photographers, you can easily adjust the numbers to fit you if need be.

photography pricing

Download the e-book here for free!

pricing ebook testimonial

pricing ebook testimonial

pricing ebook testimonial

If you want to read more about the PDF eBook, visit the original link here. If you think others will enjoy this, I always love a share with Twitter or Facebook (buttons below)! Thanks!

Sincerely,

Lawrence Chan

P.S. Two days ago, I made a post on a super cool free photo sharing platform that’s also social!