I recently discovered Mad Men – an American television series that takes place in the 1960s about an advertisement agency. It’s quite fascinating. A lot of the marketing approaches parallel that of today’s, except for one thing – today’s technology is more advanced, thus allowing for social engagement.

mad men
Title card courtesy of Mad Men

Before we vilify the concept of advertisements, please understand that they do work in keeping top of mind awareness. Otherwise, the entire industry would have collapsed already. Last time I checked, TV commercials, radio sponsors and full-page magazine ads are still prevalent.

In the past, advertisement agencies projected information — one directionally. Obviously, you technically can’t engage with a commercial or billboard, so how does one do it? There are a slew of approaches and below are some examples …

Continued as guest post on Zach and Jody Gray’s blog.