A number of readers asked me how to garner an audience for Pinterest. In a nutshell, Pinterest is a photo sharing site.

Therefore, these are some basic concepts:

  1. Create good content worth sharing.
  2. Link your Pinterest account to your social media profiles – Facebook, Twitter, etc.
  3. Discuss, share and Repin on Pinterest, so people know who you are.
  4. Add Pinterest buttons on your blog for easy sharing.

Another awesome (5th) way to garner an audience is to use a “Pin It to Win It” concept. It’s a fun way to get exposure all while conveniently sharing some of your wicked products and services. I just Google’ed some companies and here are two that are doing it:

For more information about Pinterest, click on the photo below to see the full sized infographic.

infographic marketers guide to pinterest


Lawrence Chan

P.S. I already love Whole Foods. No need to convince me there. However, I’ve been enamored with them since they built their Pinterest community around healthy foods and recipes. Good brand to follow.

healthy salad