Do you care about being found online? If you have a website, you need to be on Google.
Ranking well on Google could mean a lot of traffic to your website, thus more business. If you’re not found on search engines, then you simply don’t exist. And I do not mean Googling yourself.
I’m not saying that social media isn’t a viable resource for traffic. But to omit search engine optimization (SEO) is to cut roughly 33% of potential traffic from people who don’t know you. Why leave out that business?
If you don’t take advantage of it, your competitors will.
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SEO is Hard, And Easy
I know that SEO can be daunting – codes, meta tags, content strategy, and etc. – but I
- broke everything down into simple step-by-step tutorials
- included illustrated screenshots
- gave various examples (e.g., for wedding, portrait, pet and other photographers)
You might already know a little bit of SEO. You might even have an SEO plugin, which is useless by the way if you don’t customize it. You might this and you might that … You might be ranked sort of where you want. Take the guesswork out!
And no … it’s not those long, ugly blog post titles I see some people have where they stuff it full of “keywords.” Oh my … lol.
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I think I’ve tried every imaginable way to increase our ranking and searchability with little to no success.
What was so great about Lawrence is that he simplifies and presents all of the SEO information in such a way that even those with limited or no knowledge of the subject can completely grasp the concept.
Our newly found exposure has more than tripled our inquiries and now more than doubled the amount of bookings for next year.
Thanks again, Lawrence … much wouldn’t have been possible without your help in putting all of the jumbled SEO information into perspective and giving us the techniques and tools to accomplish what we have in just a few, short months!
— Kameron and Lyndsay
You’re Already Blogging —
Take the Extra Step to Optimize
My name is Lawrence Chan and I am the premier marketing strategist for the photography industry. While I wrote this book for smart and modern photographers, the knowledge is applicable for any business that wants more traffic.
If you’re already blogging, good. That’s the hard part. Why not take the extra step of fine-tuning what you’re already doing and reap the benefits of search engines’ immense traffic?
SEO is especially helpful for those starting in a new area or lacking new clients. That’s one of the pitfalls of social media — you need existing clients. And the moment you, say, raise your prices, that pool of referrals won’t be able to afford you.
Sample Content
The 2012 PDF e-book is concise and condensed into 126-pages of ethical practices; unethical techniques (black hat) could lead to a ban from search engines.
It is simple, yet adequately detailed. Learn the why. Do the how. Your competitors will learn this. You need to know this. Dominate the web today!
- Why SEO is Important to Photographers and How You Can Get Started
- Think You Know Where You Rank on Search Engines? Think Again.
- How to Get Your Images to Show Up on Google
- The Most Common Mistake of SEO
- Not All Links Are Created Equal
- 7 Steps to Calculate the Effectiveness of Your Website
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WOW is all I can say! Since your workshop last Monday in San Francisco, I have gotten 8 inquiries! I’ve only optimized a handful of my blog from this year!!! I can’t wait to optimize the rest of it!
Thank you for making it simple and easy to understand. You rock!!
–Tiffany Fosnight
For a small investment, you will make your money back in a fraction of one photo shoot, but own the knowledge forever.
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Share With Friends!
Twitter
Tweet: Learn SEO For Photographers from marketing strategist @tofurious! http://bit.ly/photogs-seo #photography #seo
Facebook
“Learn SEO For Photographers from marketing strategist Tofurious! http://bit.ly/photogs-seo”
Pinterest
I was dumb. I thought word of mouth was my best advertising that I could get, then like we all do, I raised my prices and dropped off the face of the earth. Didn’t know where to turn. Hearing the horror stories of failed advertising on popular wedding sites, I decided to sign up for Lawrence’s workshop.
I came into the class only knowing what the letters SEO stood for and left with step-by-step knowledge on how to make it work for me and my business. Within weeks, I was ranking above [my competition] and my site would climb everyday until it was in the top 3-4 in the search results.
Many people out there say they know SEO, but their personal websites aren’t even ranking #1 on Google! Don’t be fooled. Lawrence is the real deal!
— Kara Schultz
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Supercharge
There are options to boost performance and leave your competition in the dust. For a small membership fee, join other like-minded photographers and get links from me, links from each other, updates on SEO and much more.
Email tofurious.staff@gmail.com for details.
Get ready to be found,
Lawrence Chan
P.S. Anyone who attended my workshop in the past or purchased a DVD, forward the Google Checkout email to tofurious.staff@gmail.com and I will have my assistant send you a copy of this e-book. Offer expires October 31, 2012. Thanks!
Learn how I got into SEO. It starts with a story of how I shot cats and then weddings.
Oh the memories … 🙂
Chapter 1: From Cats to Weddings
Chapter 2: Riding High On Referrals
Chapter 3: TheKnot Frenzy
Chapter 4: Searching For Myself
A screenshot of some old inquiries:
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Thinking to hire your to asses my new website and the blog. Blog still needs design work, but my website is struggling for SEO and not sure what I’m doing wrong and wright.
Reasonable price, will need to find out more about this.
Thanks,
A
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Use the contact form and Sarah can fill you in on any details you’re missing.
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I’ve only stumbled on your site today, is this offer still going for the links?
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Alas, that is over. However, I will be doing another promotion soon with the launch of TRUST.
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Will you need to have an actual website to do this? I have a ProPhoto blog and a main domain. Will this work to apply what I will learn from your book?
Thank you!
Jasmin Chen
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Jasmin,
You will need to have a website to apply these strategies. A wordpress blog, such as yours, is ideal. In short, yes! You have everything you need to start!
Cheers,
Lawrence
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Hi Lawrence!
A few questions, in comments on this site someone mentioned your SEO videos and workshops, are those still available or would you recommend your book, FOUND at this time? If you get the book, work through it and then find you want to do the consultation, can the consult be purchased separately? I see Found was published in 2012, any major changes since that time re: Google etc. where certain things may no longer apply? Will you be doing a talk at this years WPPI again? Hope so, I enjoyed your talk last year. Sorry for the multiple questions.Thanks much !
p.s. thanks for sharing all your great NY images on instagram.
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Hi Wendy,
Not a problem. I’d happily reply to any questions. You’re welcome to email Sarah or myself in the future if you want a more immediate response.
Would I recommend the book opposed to the video / workshop? Any major changes since 2012?
– The book is updated to reflect the newest changes. I have been carefully monitoring and testing the new algorithms, but all concepts still effectively apply. There hasn’t been a need to update.
Consultation purchased separately?
– In most instances, yes. However, if you still want that extra help within 30-days, email Sarah and she’d gladly create a custom form less the amount of the book.
Will you be talking at WPPI for 2014?
– Alas, no. There were outside factors that conflicted.
I’m glad that you like my perspective of NYC! 🙂
Have a wonderful day,
Lawrence
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Thank You Lawrence!
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Hey Lawrence! Big fan for many years now! I want to know if Found has been updated since 2012, I know Google is pretty quick with changes. Thanks!
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Hi Theo,
Good question. The book is updated to reflect the newest changes. I have been carefully monitoring and testing the new algorithms, but all concepts still effectively apply. There hasn’t been a need to update.
Cheers,
Lawrence
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Hi Lawrence!
Now I am confused 🙂
“The book is updated to reflect the newest changes […] There hasn’t been a need to update.”
Don’t know what that means. I bought it anyway 😉
Cheers,
Daniel
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Sorry. I meant updated from the videos. Since the book, there hasn’t been any needed updates.
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Ah, ok, got it 🙂
Thanks, I love the book!
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I have a photography business website, I don’t have a blog. I am not sure if I will keep up with a blog. I’m not good at writing. Is it really worth the work to maintain a blog for my business? Thanks.
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Depends. What is your goal?
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Hi. I noticed when I look at any other page on my blog other than my static home page, my PR is n/a. Why is that and can I change it? Thanks.
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Just got to give it time for it to rank. The page is probably too new.
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Hi Lawrence, I am actually thinking to buy ” Found”. I see that the e-book is nearly 2 years old. Any big changes since then ? Thanks for your time.
Regards
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Hi Mario,
There hasn’t been any big updates, which is why I have not updated it. Everything still applies 🙂
Cheers,
Lawrence
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Any big changes since November or is this still all valid?
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Still valid. I am always testing and I am still beating competitors for same targeted keywords. The only change is that mobile is taken seriously now, but I suggested responsive websites a long time ago.
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