Did you know that Apple’s Steve Jobs saved lives?
Well, let’s say you can shave 10 seconds off of the boot time. Multiply that by five million users and that’s 50 million seconds, every single day. Over a year, that’s probably dozens of lifetimes. So if you make it boot ten seconds faster, you’ve saved a dozen lives. That’s really worth it, don’t you think?
The fact of the matter is people are skeptical. And stories disarm because we’ve been trained to listen to them.
Authentic stories and emotions go hand in hand. Authentic stories innately come with elements that make great connections. For instance, good stories always have a timeline that leads to triumph over adversity (antagonist). People can always relate to adversity.
A story is a connected set of events with a beginning, middle and end. It’s a journey that moves the listener. And when a listener goes on that journey, (s)he feels different.
The result is persuasion and sometimes action …
Stories are 22% more memorable.– Jennifer Aaker
Professor of Marketing, Stanford
Graduate School of Business
Stories are powerful.
All in all, stories are great ways to convey a message that will stick, all while removing ulterior motives.
So, what is your story? And how will you integrate stories into your content? In my e-book, I elaborate on the art of storytelling.
For more content strategy posts, read here.
P.S. Here’s my story — In short, I got into photography because I wanted to sit closer during UCLA games. Sports shooters had the best seats (e.g., court side for basketball). Ba da bing!