When confronted by a conflict, it’s easy to get riled up, sometimes even vindictive! I don’t blame you. I do too! We’re humans. We’re not robots. We have emotions.

However, never attack directly. Do not stoop to that level. There are strategic approaches to solving these types of problems.

When it comes to business, it’s a bit of a marketing warfare. Enterprises, large and small, employ strategy and game theory.

In March 2014, Taco Bell launched a campaign to encroach into McDonald’s dominance in the fast-food breakfast market.

A normal reaction would be to create an equally distasteful smear campaign. However, McD took a different route …

When it comes to marketing, it’s all about TOMA (top of mind awareness). In short, when you think of breakfast, Taco Bell wants you to think of them.

In order to disrupt the establishment of TOMA, McD offered free coffee for two weeks straight during breakfast hours at the same time of Taco Bell’s new product launch. Clever, right?

McD was quick and agile to implement such a campaign in such short notice. I may not like all of McD’s foods, but I admire its tenacity.

All in all, when it comes to competition, there is always more than one way to approach the playing field. Make sure to:

  • Understand your competition’s bottom line before going head on
  • Keep cool
  • Stay agile
  • Execute with surgical precision

Mm … breakfast.

Lawrence Chan

P.S. When I miss breakfast, I feel really sad. It’s one of my favorite meals of the day. What is your ideal breakfast? Comment below.

breakfast pancakes