I know that it can be annoyingly difficult for creative artists, especially photographers, to write blog posts. It can be the bane of your right-brained imaginative business. Wouldn’t life be easier if you could just let photos tell the story?
After all, a photo is worth a thousand words, right? So, 60 photos is equivalent to a novel.
At the same time, how do you ask clients to give you a testimonial? How do you ask in such a way that won’t be intrusive and, worse, presumptuous? Well, I have a solution.
The idea came to me after I did a consultation for a client. After making the observation, I just had to share. The answer is so simple.
Have Clients Write Them Both!
How do you feel when you get a praise? Warm, right? Well, it’s the same way for your clients. They just want to share their love story.
So, what this wedding photographer did was clever. He had his clients answer a list of questions that detailed the day.
- How did the day start?
- How did you feel during X, Y, and Z moments?
- What did you like best when working with me (as the photographer)?
- Did you have any hesitations at first? Did I overcome the doubts?
- What were your first reactions to the photos?
- What is one suggestion you have for other brides?
Afterward, he would take the story / testimonial and literally paste it as his blog post. Of course, this photographer added his own short preface (with optimized keywords for SEO).
Genius, right? Of course, you may alter it to fit your craft. Don’t just work harder.
P.S. If you are looking for more blogging and SEO tactics, I did a whole section on it at CreativeLive. Here’s a kind note from Bryant Carlos after watching the course.
P.P.S. I cannot believe that summer is officially over (in the north hemisphere). What was your favorite activity? Comment below!